• FAMITHA ~

Hi, I'm Fami!

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Designer

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My Works

HR Dashboard . AI Integrated

Freelance Project

View in Figma

Key Decisions That I Made in This Project

Applying Cognitive Simplicity and Visual Clarity

The UI was designed to speed up recruiter decisions through clear visual hierarchy and low‑friction interactions. Quick actions are placed in the same side to selection checkboxes to reduce pointer travel, and active filters appear as removable chips for instant changes without reopening menus. Candidate links sit just below names for better scannability, while company logos use brand recognition to make experience easier to parse. Salary expectations show both value and growth percentage for quick comparison, and pre‑built domain tags with counts enable fast filtering. Summary chips provide at‑a‑glance totals, balancing information density with readability.

VisualHierarchy

InformationScent

FittsLaw

SkinCare Product Website . E-Commerce

Responsive Design

Applying behavioral economics and choice architecture to influence purchase decisions.

By offering bundled discounts tailored for beginners as well as experts, it promotes value perception and brand loyalty by encouraging users to buy all essentials from one place, reassuring them they’re saving. Bundling products with discounted pricing can trigger perceived value bias and loss aversion, making users feel they are saving more while subtly encouraging brand loyalty.

Behavioral economics

choice architecture

cognitive bias

Flight Booking Website

MVP Design

Depth Over Borders

Experimented with using only shadows and gradients instead of borders to create depth and structure. The goal was to make the interface feel lighter, modern, and visually organized while maintaining clarity in content sections.

aesthetic-usability

Perceptual grouping

View in Figma

Beyond UI.

Take a peek into some other creative experiments.

A cute playful bouncing emoji animation created in Rive.

Open in Rive

A soft, handcrafted logo reflecting the richness of homemade baking.

Read on LinkedIn

My favorite vector illustration design created using Adobe Illustrator

View on Instagram

Blogs.

As a designer with a background in psychology, I’ve come to believe that good design doesn’t begin with aesthetics — it begi…

When I clicked on a YouTube video titled “Design Systems and Strategy Complete Masterclass” by Rajat Patel (Design System Designer in Zepto...

When I first got curious about UX design, I didn’t know where to begin. I wasn’t designing anything yet. I wasn’t working with st...

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